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BS Pastpaper 01 Q7

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(a) Explain the unigue characteristics of sevice operations relative to manufacturing operations. (12marks) (b) In view of these unique characteristics, suggest what operations management techniques are required for good-quality service. (13marks) 要答D咩? 我完全唔明佢想做咩... 唔該....

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(a) due to characteristics of services [intangible + Inseparability + Perishability + Variability] - explain the terms and give examples --> http://www.rethinkmarketing.com/articles/ServMktg.htm (b) In regard to those 4 characteristics, suggest how to keep quality consistent in operation? hence its operation should be something different from product production. think in this way. 大約係咁o拉.

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